katherine.

WestJet trading cards created to foster social connection and interaction with pilots + guests.

Trading Cards

Art Direction, Design

Visual identity for a campaign to launch WestJet’s new route + destination - Seoul, South Korea.

Seoul Much More

Art Direction, Design, Identity

Let's Tokyo ! Karaoke

Art Direction, Design

The sun chair that was actually a flight to the beach.

Seat Sale

Art Direction, Storyboard

Experiential Marketing

L.A. Casting

Art Direction, Design

Launched a Summer Some More Sale — that encouraged guests to keep their summer vacation days going by booking flights with big savings.

Summer Some More

Art Direction, Design, Identity

We Have a Flight For That

Brand Platform, Design

Visual identity for a campaign to launch WestJet’s new route + destination - Tokyo, Japan.

Let's Tokyo !

Art Direction, Design, Identity

Digital lookbook + style guide to launch WestJet’s new uniform.

Uniform Lookbook + Style Guide

Art Direction, Design

GoodGood Pet photoshoot - capturing content for digital and social channels.

GoodGood Pet

Art Direction

Swoopcrowave - April Fool’s stunt for Swoop.

Swoopcrowave

Art Direction

To celebrate Swoop’s 3rd birthday we embraced the idea of coupons and offering travellers discounts on Swoop’s ultra-not-expensive flights.

Swoopon

Art Direction, Design

Swoop’s flights to sunny destinations were always cheap + for a limited time you could save even more.

This Beach is a Coupon

Design